Beau and ADam's story
A Stranger Saved a Life.
A Coach Was by Her Side.
Beau Shoots had never met Adam Jesney. But when he collapsed from sudden cardiac arrest, an AED guided her through the steps to help save his life.
by the numbers
The Confidence to Act
Every day in the UK, 315 people suffer an out-of-hospital cardiac arrest. Most UK residents want to help. Yet 2 in 5 hesitate. Anyone Can Help is building confidence to act by showing people that AEDs guide rescuers every step of the way. Because anyone can help save a life.
UK residents who say they would want a bystander to use an AED on them to save their life, in the case of a cardiac event.
*ZOLL/Harris UK Poll 2026
** Resuscitation Council UK
The increase in survival rate when a defibrillator is used within 3–5 minutes.
Roughly, one-third of UK residents are surprised to learn basic facts: AEDs don’t just shock a victim but give real-time audio and visual instructions (32%); and that defibrillators can only help, not hurt (31%).
False Security
Parents Believe Youth Athletes Are Protected.
It’s Often Not the Case.
Sudden cardiac arrest is the leading cause of death among young athletes. Yet many parents assume coaches are trained and AEDs are available. Too often, they’re not. Yet many parents assume coaches are trained and AEDs are available. Too often, they’re not. Awareness, access, and the confidence to act can help save lives.
why zoll
Guidance Builds Confidence.
Only 44%* of UK residents are familiar with AEDs. 58%* feel confident performing CPR, but confidence rises to 68%* with a nearby coach to offer real-time direction. Defibrillators provide that guidance, with step by step, easy to follow audio and visual instructions.
ZOLL AEDs go further, with real time corrective feedback that helps deliver high quality CPR.
you can help
Help Close the AED Access Gap
AEDs with real-time feedback should be as accessible as fire extinguishers, but 1 in 4 (25%)* of UK residents wouldn’t feel confident using an AED because they wouldn’t know where to find one.
Simple steps to improve AED access, awareness, and confidence where you live, work, and play.
